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Cheat Daze recently celebrated a huge milestone alongside Luke Littler, Bambino Becky and Uber Eats UK as part of an exciting collaboration campaign in Manchester.

The partnership came following Cheat Daze being awarded Brand of the Year in the North West by Uber Eats UK — recognising the brand’s rapid growth, strong customer demand, and standout presence within the UK dessert scene.

As part of the collaboration, Luke Littler and Bambino Becky visited Cheat Daze to experience the brand’s viral desserts and connect with fans, creating huge excitement both in-store and online. The campaign celebrated not only the success of Cheat Daze, but also the culture and community that has helped drive the brand forward over the last few years.

Co-founders Mohammed Abdullah and Maariya Khetab also attended the PDC night in Manchester, where they took part in a special 9-dart challenge alongside the event activities. The experience marked another major moment for the Cheat Daze journey, positioning the brand alongside some of the biggest names in UK sport and entertainment.

From a single dessert shop in Burnage to one of the fastest-growing dessert franchises in the UK, Cheat Daze continues to push boundaries, build major partnerships, and create unforgettable experiences for its customers.

Cheat Daze has officially opened the doors to its 14th store, this time bringing the brand’s signature desserts and viral menu to the heart of Batley.

What started as a single dessert shop in Burnage, Manchester has rapidly grown into one of the UK’s fastest-growing dessert franchises. The opening of the Batley location marks another huge milestone for the brand, continuing an incredible period of expansion across the country.

Known for its indulgent desserts, creative menu concepts and energetic in-store experience, Cheat Daze has built a loyal customer base nationwide. The new Batley store delivers everything fans have come to expect from the brand, including its best-selling waffles, cookie doughs, milkshakes, cakes and signature creations that have helped the company dominate social media.

The launch attracted huge excitement from local customers, with queues forming as dessert lovers gathered to experience the newest Cheat Daze location for the very first time. The store has been designed to bring the full Cheat Daze atmosphere to Batley, combining bold branding, premium desserts and a vibrant customer experience.

Co-founders Mohammed Abdullah and Maariya Khetab shared their excitement about the launch, highlighting Batley as another important step in the company’s long-term vision of building a nationally recognised dessert brand.

With 14 locations now open and even more growth planned, Cheat Daze continues to cement itself as one of the leading names in the UK dessert industry.