THE CHEAT DAZE MOVEMENT

In 2022, Muhammad (Momo) Abdullah identified an opportunity in Burnage, Manchester, to acquire a small dessert shop.

Since then, he and his team have transformed the business into a massive success story – Cheat Daze. Through their innovative menu and exceptional customer service, Cheat Daze has emerged as a major disrupter in the rapidly expanding dessert market in the UK. In 2024, Cheat Daze opened 3 further sites: Bramhall, Salford and their first location outside of Manchester, in Bradford.

Building on that momentum, Cheat Daze opened 6 franchised stores in 2025, followed by another 4 franchised stores in the first 4 months of 2026 – cementing themselves as one of the fastest-growing dessert franchises in the UK.

The brand’s commitment to using the freshest ingredients for their homemade products has earned them a stellar reputation.

OUR SUPPORT

“We will ensure that you hit the ground running with your new business”

Our support begins during the recruitment process when we work with our prospective franchisees to not only help give them all the facts about running a Cheat Daze franchise but also help them to build a robust business plan including revenues, expenditure and profit.

We also support prospective franchises with site acquisition and lease negotiations. Once a site is in place we help put in place a full design and brand package that enables our franchisees to effectively build the perfect site.

Whilst the site is being refurbished you and your staff will be placed in the hands of our Training Team.

Meanwhile, we will work with our prospective franchisees to put in place an effective sales and marketing programme to help get you off to the best start possible.

Franchisees will also be “plugged in” to the Cheat Daze Supply Chain, providing timely deliveries of key products.

And our support doesn’t end there, we will ensure that you receive a regular  programme of Brand Audits and Business Development Meetings.

FINANCES

Once we have had an initial chat with you, we will share all the detailed financial models that will outline franchise entry costs, expected revenues, detailed costs and profit forecasts.

FRANCHISE FEE

An upfront fee of £20,000 + VAT, providing you with everything you need to get your store up and running.

MANAGEMENT FEE

A monthly fee used to manage the general running of your store including store compliance with brand guidelines

MARKETING LEVY

An fixed monthly marketing fee used to promote your store to your designated location

OUR FRANCHISEES

We were incredibly excited to have opened our store in Batley, bringing something really special to the area!

Our journey to date has been amazing and we have been blown away by the level of support and attention to detail from the Head Office Team. From planning to execution their commitment has made all the difference, ensuring that everything came together for our opening.

Sarah & Omar (Batley)

ENQUIRE FOR A CHEAT DAZE FRANCHISE

    @cheatdaze.uk

    CHEAT DAZE ™

    225

    posts

    15.3K

    followers

    145

    following