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Cheat Daze recently celebrated a huge milestone alongside Luke Littler, Bambino Becky and Uber Eats UK as part of an exciting collaboration campaign in Manchester.

The partnership came following Cheat Daze being awarded Brand of the Year in the North West by Uber Eats UK — recognising the brand’s rapid growth, strong customer demand, and standout presence within the UK dessert scene.

As part of the collaboration, Luke Littler and Bambino Becky visited Cheat Daze to experience the brand’s viral desserts and connect with fans, creating huge excitement both in-store and online. The campaign celebrated not only the success of Cheat Daze, but also the culture and community that has helped drive the brand forward over the last few years.

Co-founders Mohammed Abdullah and Maariya Khetab also attended the PDC night in Manchester, where they took part in a special 9-dart challenge alongside the event activities. The experience marked another major moment for the Cheat Daze journey, positioning the brand alongside some of the biggest names in UK sport and entertainment.

From a single dessert shop in Burnage to one of the fastest-growing dessert franchises in the UK, Cheat Daze continues to push boundaries, build major partnerships, and create unforgettable experiences for its customers.